I do a horrible job of updating my site with new projects. A lot of times it’s because looking at Word documents of company info is boring. For newer projects, until my client has used the work, it’s not right for me to display it anywhere. Each project is different – target audience, tone, marketing […]
Using video in your content is a very strong tool to drive traffic, simply because it’s easy to consume. Videos perform extremely well, and can showcase your business quickly while still adding value.
Marketing collateral is necessary to summarize who you are, where you’re going, what you’ve done, and what you’ll do. Either in a hard copy or print, they are essential to getting your message out there in an efficient, professional manner.
Adding value to the lives of your customer/client often comes in the form of blog posts and published articles. Through this you are able to create trust, build rapport and ultimately align yourself as an industry expert. As such biographies (who you are) also come into play as it works to establish your credibility.
Sales funnels, lead generation; whatever the objective, the end goal is a measurable conversion. To create effective pages and ads, copy must be highly targeted. Clients that are able to truly understand their consumer avatar(s) and write campaigns accordingly will significantly perform better.
Social Media Marketing – including account set up for Facebook and Instagram, content creation (also video), and management. Clients can begin their journey with organic traffic by being consistent on social media and engaging in groups. Alongside offering high value content, with only 20% of creation geared to direct sales. Key in this working is the QUALITY of content you produce – otherwise you’re wasting your time.
Email marketing is a great tool for businesses to easily reach their audience. It is highly effective in keeping your customers excited, informed and most importantly engaged with your brand.
Professional website copywriting is very necessary to keep your brand voice aligned with your values, and your unique selling proposition. Many of my clients fail to leverage their brand in their copy and thus look like everyone else. It’s hard to keep someone’s attention if you don’t distinguish your brand from your competitors.