I do a horrible job of updating my site with new projects. A lot of times it’s because looking at Word documents of company info is boring. For newer projects, until my client has used the work, it’s not right for me to display it anywhere.
Each project is different – target audience, tone, marketing angle, pain points … all that fun psychology stuff that makes copywriting awesome for me. Your project will differ too. But my clients always give feedback, sometimes it’s not good and not what they wanted. Though it did give them clarity about their audience, message and unique selling proposition.
Anyway, short story long, here’s what they had to say: