alqamees

Client Name:

Client Business Name:

Website(s)

Social Media Accounts

How long has your business been operating?

Any leverage points? (awards? recognition? Background? Media coverage?))

Why do your customers buy from you? (what makes you unique?)

Any significant inspiring stories from your business? (helped someone, saw a difference in a person etc?)

Any numbers to leverage your business? (# of sales, # of graduates/students/clients, # of experience etc)

What are top three countries your customers are from?

Who are your competitors?

What is your process of product development that makes you unique/special/add to your uniqueness

Who is your audience? (Who is likely to buy/want what you’re offering, be specific. Use below to help generate your audience avatar)

Age

Gender

Country

Occupation(s)

Educational Level

Income Level

Family Status

Put yourself in the mind of your audience: What information do they consume?Where do they hang out? What do they like? Hate? Who do they listen to? What’s their core beliefs?

Pain Point 1

What are your customers’ pain points and challenges. What solution can you create to help them solve each problem?

Pain Point 2

Pain Point 3

Pain Point 4

Solution 1

What are your customers’ pain points and challenges. What solution can you create to help them solve each problem?

Solution 2

Solution 3

Solution 4

Customer positive feedback about products

Customer negative feedback – complaints about products